Our Story OLD

OUR MISSION

We launched Pescavore to focus on product innovation with exclusively sustainable, wild-caught seafood, making delicious snacks with clean, lean, marine protein. Pescavore tuna jerky strips are the first of their kind and the product of years of vision and hard work to bring the great taste and nutrition of fish to consumers in a convenient snack. 

 

WHY LOCAL?

Once the world’s hub of production, supporting a thriving economy around sardine and albacore resources, John Steinbeck’s California was home to the world’s largest canning operations, supporting a teeming local economy of canned tuna and sardines meant for consumption in the U.S. market. From about 1910 thru the late 1960’s San Pedro was host to the world’s largest tuna fleet and home to several major canneries’ serving an important role in the California and US economy.

A little over 50 years later and quality and food safety issues, traceability, seafood fraud, fishing access, depleted resources and worrisome human rights issues find the seafood industry embroiled in a suspended state of continuous crisis. The majority of market share for domestic product is foreign owned and processed. Even fish caught locally for domestic consumption are often twice globally transshipped for overseas processing, robbing the local economy of the opportunity to economically benefit from the resource as well as leaving a very large environmental footprint. In addition, organizations like Oceana are discovering that fish origin is becoming increasingly challenging to trace exposing the risks of Illegal Unreported and Unregulated fish throughout the value stream. Consumers, regulators, and industry are only beginning to understand the very real upstream & downstream consequences of globalizing seafood trade. While there are many complexities facing the food and agriculture industry, it is increasingly clear that harvesting, processing and consuming food close to the source can solve many problems of food security, environmental and social impacts on communities that own these resources.

 

 

FROM OUR FAMILY TO YOURS, THE STORY OF PESCAVORE

Matt comes from a career in sustainable seafood starting as a rural aquaculture extension agent in the Peace Corps, Zambia. He now leads the seafood industry in improving sustainable fisheries management, and social responsibility on-the-water and in tuna ports globally. Clarice is an aerospace engineer. After a career in fighter jets, fuel cells and gas turbine engines her current design is making her life as a rocket scientist just a little bit more adventurous, and tasty. 

The idea for a locally caught and produced seafood product was borne from a surf/dive eco-adventure exploring through and around Micronesia. At the local Robert Reimers’ hotel perched precariously upon the edge of Majuro atoll in the Marshall Islands, we were first exposed to a delightful local food tradition artisanally produced by the Marshall Islands Marine Resource Authority (MIMRA). Thin sticks of dried Marlin were delicately seasoned with ginger, and local spices to produce a fish snack with a perfect touch of wild gamey flavor. After virtually living on these fish treats, we returned home keen recreate this simple delicacy at home, and maybe also for others. 

Unfortunately, game fish such as Marlin, have inherent health and food safety issues concerning mercury in the flesh; the recent US billfish ban also limits access to the fishery. There are a variety of sustainability and human rights issues that affect longline fisheries around the world in general. It quickly became apparent that more work would have to be done to make these treats safe and environmentally friendly. Over the next few years, we endeavored to create a simple, minimally processed, sustainable, and delectable fish treat based from age old slow food traditions of brining, drying and smoking fish. To design our masterpiece, we visited indigenous fish smoke houses in the Makah and Quileute territories, hung out with salty Alaskan and Pacific Northwest fisherman learning what we could and finally innovating our own unique methods that we're now excited to share with you today. 

We are environmentalists, adventurers, and dreamers with an appreciation of culture and the sea. Pescavore is our way of sharing this life and our values with you.